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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[BA] - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
Send Us Your Questions & Feedback!
Summary
In this heartfelt episode, Roger peels back the curtain on a monumental personal and professional journey: the move from Boston, MA, to sunny Florida! After two decades of deep roots, lessons, and relationships built through Shades In Place, Roger’s story is one of endings, new beginnings, and the powerful thread of loyalty running through it all.
The emotional and logistical reality of closing the Boston shop after nearly 20 years
How the spirit of Boston and its people remain woven into the Shades In Place legacy
The evolution of services—how Florida’s lifestyle demands expansion into screens, awnings, and hurricane shutters, and how Roger is actively pursuing his Florida contractor’s license
Key relationships: Team members like Brian and Chris holding down the fort in Boston, while Kevin’s own leap to Tampa turns a simple “what if” into a full-circle moment for the company
The gift of space—mental, creative, and emotional—that Florida has given Roger, fueling the long-awaited writing of his book “Courage Attracts Luck,” and the podcast’s very revival
Highlights
The significance of roots: Why “Boston never moved out of me,” and how loyalty to clients and community continues, even as geography shifts
Reimagining a business: New horizons, new needs in Florida, and the mindset required to tackle them “the right way, from the start”
Personal revelations: The growth that comes with change, the courage to pursue passion projects, and the community support that makes every leap possible
Roger’s Key Messages
“I may have moved to Florida, but Boston never moved out of me. That city gave me everything—my first chance, my first clients, my first feeling of 'maybe I can really do this.' It was the foundation of a business built on trust, relationships, and a lot of hard work.”
“No matter which zip code you’re calling or emailing from, I’ve got you covered. And yes—pun absolutely intended.”
Join the Conversation!
Whether you've been part of the Shades In Place family from New England or you’re curious how major transitions can spark new growth—this episode is for you. Roger blends the rawness of migration, the spirit of entrepreneurship, and practical advice for window covering pros
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com